NetSuite has recently retired its Bronto Marketing platform, leaving users to seek other effective marketing solutions that can integrate with NetSuite. Here are five standout alternatives to Bronto.
What is Bronto?
Note: NetSuite has recently retired the Bronto Marketing platform. There are still multiple marketing solutions you can link with NetSuite!
Bronto functioned as a comprehensive marketing automation tool that empowered businesses to implement timely and significant digital marketing across customer and prospect journeys. This platform increased customer engagement and business revenue effectively.
It was an all-encompassing solution, allowing companies to accurately target and execute tailored email, social media, and mobile marketing to specific audiences. Additionally, it was rich in features designed to tackle issues like shopping cart abandonment, manage transactional emails, and offer robust integrations with leading business applications and tools. The Bronto app also unified multiple systems on a single, effective platform.
Similar to Showpad and other marketing platforms, Bronto provided customization options alongside various new features and functions. Key aspects included an intuitive user interface, cart and abandonment alerts, tracking and reporting, as well as straightforward automation with drag-and-drop capabilities.
Since NetSuite has recently phased out Bronto Marketing, users might feel concerned. However, numerous options exist, so here are five notable alternatives to Bronto:
#1 MailChimp: Comprehensive Marketing Solution
Mailchimp caters to website managers looking to reach a large subscriber base through email. The platform keeps all your contacts organized with its subscriber profiles feature.
With this, you can track individual reader behaviors, such as page views, time spent, location, downloads, and more. Many RSS feed tools lack filtering options, but the integration between NetSuite and MailChimp allows you to send emails based on customer actions and preferences automatically.
MailChimp is an ideal choice for small business owners and bloggers entering email marketing, offering a free service alongside paid plans that come with extensive features.
Like other top email management systems we evaluated, MailChimp simplifies the process of importing your contacts into your account, either individually or in bulk. You can even connect contact management systems to MailChimp, giving you insights into customer interactions along with their contact information.
Whether you're a beginner or an experienced marketer, Mailchimp is a leading option. It includes both basic and advanced features to enhance your communication with followers. The only limitation is its inflexible design services; however, its templates can be easily adjusted to suit your needs.
#2 GetResponse: A Solid Bronto Substitute
While GetResponse has limitations regarding design customization, it's an excellent option for startup entrepreneurs due to its support for email marketing campaigns. The main advantage of selecting GetResponse as your platform lies in its impressive range of promotional tools and features.
These options provide a strong foundation for newcomers to email marketing. GetResponse allows you to design an email or newsletter using just HTML or by selecting from numerous layouts provided by their email promotion management. Plus, you can access over 1,000 stock images to enliven your messages.
To achieve quick results, use pre-made templates. You can import these layouts from a ZIP file or a URL, or simply paste the code. Schedule your newsletter broadcasts for effective timing with the Time Travel feature, ensuring your emails reach recipients simultaneously worldwide.
#3 ActiveCampaign
ActiveCampaign is an all-in-one marketing software that merges various elements of small business marketing into one user-friendly and integrated platform. It stands as an alternative to Emma, providing essential services along with a few extra features that enhance its effectiveness.
This powerful tool allows you to easily craft engaging emails, manage social marketing efforts, and gain insights into your contacts while utilizing marketing automation technologies previously unavailable to smaller businesses. With over a million users globally, it’s a trusted resource for business growth.
The platform offers an extensive array of tools specifically designed to aid small and medium-sized enterprises in attracting and retaining loyal customers. From acquiring new contacts via email to managing post-sale processes, this solution provides excellent value at every stage of your business's lifecycle.
ActiveCampaign features an advanced tracking system that connects your marketing actions with contact behavior, enabling you to tailor your marketing efforts according to their interests. This capability allows you to see how contacts engage with your website.
#4 Campaign Monitor
Campaign Monitor is a straightforward yet powerful email marketing application that helps businesses quickly design and send personalized messages. The platform also allows you to fine-tune your campaigns using up-to-date analysis and reports, saving you significant time and effort. Its simple drag-and-drop email builder makes generating branded and customized emails effortless.
The solution offers a vast selection of professionally designed templates that are easily customizable. One of its remarkable features is an effective set of management tools that assist companies in creating segmented lists based on their specific criteria.
You can also automate campaigns to ensure the correct audience receives the right message at the right time. Besides design capabilities, the software provides optimization tools that help track the performance of your email marketing campaigns in real-time, enabling continuous improvement. Campaign Monitor also allows easy sharing of your campaigns on social media platforms. Its standout features include browser updates, launching custom designs, mobile-ready templates, and A/B testing, among others. Campaign Monitor offers several pricing tiers, each with unique features.
#5 Moosend
Moosend is an email marketing platform that allows users to manage multiple email campaigns and distribution lists efficiently. Its email marketing functionality enables businesses to send compelling emails that engage users effectively. Moreover, it facilitates the design of visually appealing newsletters without requiring coding or HTML skills.
The platform also offers an automated system for marketing emails. For instance, once a customer subscribes, they’ll receive a welcome message. Additionally, it allows users to personalize emails according to customer purchasing habits.
