SuiteCommerce is NetSuite's core module designed to offer a unique experience for both businesses and ecommerce users. If you currently use SuiteCommerce, considering these strategies could help you maximize your investment.
Overview of SuiteCommerce (Video)
Personalization for managing content through NetSuite configuration (Timestamp 0:13)
SEO meta description for SuiteCommerce (Timestamp 0:44)
Errors in Google Search Console (Timestamp 1:10)
Customization of My Account/Customer Portal (Timestamp 1:38)
Options to purchase ready-made themes and extensions (Timestamp 2:07)
Strategy 1: Custom Content Management
When businesses start using SuiteCommerce, they often find that they need to tailor their web store to reflect their specific workflows. Many organizations also choose to implement custom themes. It’s crucial to ask your developer to make sections of the web store adjustable through NetSuite configuration, allowing your internal team to change content without needing a NetSuite developer.
To allow for content management through configuration, a developer may require additional time to complete the customization, as they need to create the configuration component for it. If your marketing team frequently updates content, make sure the developer enables as much of the content as possible to be accessed via NetSuite configuration or Site Management Tools.
Strategy 2: SuiteCommerce SEO Meta Description
For an ecommerce site, meta descriptions play a vital role in sustaining high rankings on Google. Effective search engine optimization (SEO) depends on these descriptions to express the main theme of a webpage to Google. The meta description is displayed beneath the page title in Google results, making it essential to clearly articulate to potential customers what the page entails. For ecommerce, meta descriptions can be automatically generated for product detail pages (PDPs) that showcase your product information.
For organizations with numerous SKUs in NetSuite ERP, maintaining data quality in this field is essential. It's quite straightforward to write a short SuiteScript that automatically fills in the meta description using targeted keywords that users search for on Google.
Strategy 3: Addressing Google Search Console Errors
With product data present on an ecommerce site, it's crucial that Google accurately interprets product detail pages where the items reside. The Structured Data Testing Tool can be employed to ensure that you do not have any errors flagged by Google Search Console for item pages. Simply copy and paste your product page URL into this tool to check for errors. If any issues arise, reach out to your developer to find solutions.
If you have considerable customization from older SuiteCommerce Advanced versions (before 2017), you might want to consider upgrading to the latest SuiteCommerce Advanced. Sometimes, extensive site customization can lead to difficulties in resolving Google Search Console errors. In SuiteCommerce, developers can leverage the extensibility API to ensure that any customizations are effectively managed.
Strategy 4: Customizing My Account / Customer Portal
B2B ecommerce businesses often rely on the "My Account" section to provide their customers with tracking options for orders, visibility of PO numbers, case submissions, and access to customer-specific details. Should a native feature be missing in SuiteCommerce, an SCA developer can customize the "My Account." This flexibility is one reason SuiteCommerce excels in the ecommerce domain, particularly for B2B solutions that integrate seamlessly with NetSuite ERP.
This setup allows companies to showcase custom records in the 'My Account' area. B2B organizations frequently utilize this functionality, as it's essential to display customer-specific information on their websites for quick and easy access to important data.
Strategy 5: Acquire Pre-Built Themes and Extensions
If your business uses NetSuite ERP or SuiteCommerce, it's important to access apps, features, and customizations developed by third-party companies or independent developers. You may explore the NetSuite Apps and SuiteCommerce Apps pages, where developers from Versich have curated lists of applications, extensions, and scripts.
Furthermore, you can use SuiteApp, which is NetSuite's app platform primarily focused on third-party software that integrates with NetSuite.
Oracle NetSuite Alliance Partner & Commerce Partner
I hope this article offers valuable insights as you seek to understand NetSuite and its features for your organization. For any general inquiries about SuiteCommerce or detailed advice on how your business can further enhance its use of SuiteCommerce, explore more resources available online. Versich is a certified Oracle NetSuite Alliance Partner & Commerce Partner capable of managing various NetSuite and SuiteCommerce projects.
