Data Analytics Solution for Advanced Sales Analysis across 12,000 Stores

Background The Client Challenge

Our client is a multinational consumer goods corporation operating across more than 180 markets with over 800 million customers and 55,000 employees worldwide. One of the company's national branches was responsible for distributing 150+ SKUs through a marketing channel comprising 12 large retail chains and 12,000 stores.

To perform effective sales analysis, the branch had to collect data from retailers in multiple files and formats a time consuming process that significantly reduced analyst productivity and failed to provide a holistic view of sales performance. The key challenges included:

• Sales data arriving from 12 retail chains in inconsistent file formats with no automated consolidation process
• No unified view of sales-in, sales-out, and stock data across all 12,000 stores and 150+ SKUs
• Analysts unable to identify sales trends, compare SKU or store performance, or estimate growth potential without extensive manual effort
• No automated KPI calculation metrics such as sales growth by store or period required manual computation and were prone to errors
• No self service analytics capability for the sales and marketing teams every analysis request required significant manual data handling

The company partnered with Versich bringing 10+ years of expertise in data analytics and BI services to design and build a unified data analytics solution that would process and consolidate all retail sales data and deliver advanced sales analysis capabilities across the full store network.