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Google Analytics

The Google Analytics Power BI project transforms web traffic data into actionable insights, helping businesses optimize marketing and digital strategies.
Data Source:Google Analytics
Analytics Tool:Power BI
KPIs:Total Users (New vs Returning)Sessions by CountrySessions by citySessions by device categorySessions by pagesCampaigns

Google Analytics Dashboard

The Google Analytics Power BI project integrates website traffic data into interactive dashboards, enabling marketers and analysts to track key metrics.

 

Key Features

  • Traffic Analysis: Monitor page views, sessions, and bounce rates.
  • Conversion Tracking: Evaluate campaign effectiveness.
  • User Segmentation: Analyze behavior across demographics.
  • Trend Analysis: Compare performance across time periods.
 

Operational Benefits

Dashboards reduce manual reporting and provide real-time insights into web performance.

 

Strategic Advantages

Marketers can optimize campaigns, improve user experience, and increase ROI.

 

Compliance

Data handling ensures compliance with privacy regulations like GDPR.

 

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