Subscription Price Automation Increases Revenue by 15% YoY

A subscription-based business needed a way to automatically apply annual price increases to all active subscriptions in NetSuite to account for inflation and rising costs.

Their requirements included:

• Applying price increases on each subscription’s anniversary date
• Allowing exceptions on a case-by-case basis
• Providing advance customer notifications before increases took effect

The client had explored third-party tools but found them expensive, non-native to NetSuite, and lacking the flexibility to match their exact process.

We developed a fully native NetSuite automation using coordinated scripts that eliminated manual updates while preserving flexibility.

1. Next Price Increase Date Script
   • Identifies subscriptions due for an increase based on pre-defined logic.
   • Updates a custom “Next Price Increase Date” field that acts as the trigger for notifications and pricing changes.
   • Allows manual adjustments for special exceptions.
2. Customer Notification Script
   • Runs one month before the increase date.
   • Sends a consolidated email to each customer listing all impacted subscriptions.
   • Gives customers time to review and respond before changes take effect.
3. Price Increase Script
   • Executes on the effective date.
   • Updates pricing for eligible subscriptions using either a percentage-based or fixed-amount increase.
   • Supports both flat-rate and usage-based billing lines.

• Revenue Growth: Achieved a 15% year-over-year increase in subscription revenue.
• Revenue Protection: No missed price increases across 100% of eligible subscriptions.
• Operational Efficiency: Eliminated manual updates and interdepartmental handoffs.
• Customer Communication: Advance notice provided for all increases, reducing disputes.
• System Simplicity: 100% native to NetSuite—no external platforms or integrations required.